Wednesday, November 25, 2009
New Nielsen data proves added monkey TV exposure
It appears TireMonkey chose an opportune time to come on board as NASCAR veteran Mario Gosselin’s new sponsor.
According to Nielsen ratings data released by SPEED on Tuesday, the NASCAR Camping World Truck Series marked its highest-rated television season ever in 2009 by averaging a Nielsen Household Rating of .81. That means as many as 597,000 households were tuned in to each of the Talladega, Texas and Homestead-Miami races as Gosselin's No. 12 Chevrolet Silverado zipped around with the TireMonkey monkey on the hood.
TireMonkey.com president and CEO Tully Ryan applauded the truck series’ recent success.
“The series’ growing viewership is a testament to the dedication of SPEED broadcasters and NASCAR officials, the competitiveness of the drivers and the loyalty of the fan base,” Ryan said. “We here at TireMonkey are just excited to be a part of it all.”
The company’s sponsorship, combined with Gosselin’s sixth-place finish at Talladega and his expert maneuvering during spin-outs is garnering added attention from SPEED announcers.
“That team has really come around,” Michael Waltrip said during qualifying for the Homestead-Miami race. “I love what I’m seeing here."
The truck series' 2009 Nielsen rating is up one percent from last year’s .80 rating and 35 percent from the .60 averaged in 2003 during its first year on the network, according to SPEED.
According to Nielsen ratings data released by SPEED on Tuesday, the NASCAR Camping World Truck Series marked its highest-rated television season ever in 2009 by averaging a Nielsen Household Rating of .81. That means as many as 597,000 households were tuned in to each of the Talladega, Texas and Homestead-Miami races as Gosselin's No. 12 Chevrolet Silverado zipped around with the TireMonkey monkey on the hood.
TireMonkey.com president and CEO Tully Ryan applauded the truck series’ recent success.
“The series’ growing viewership is a testament to the dedication of SPEED broadcasters and NASCAR officials, the competitiveness of the drivers and the loyalty of the fan base,” Ryan said. “We here at TireMonkey are just excited to be a part of it all.”
The company’s sponsorship, combined with Gosselin’s sixth-place finish at Talladega and his expert maneuvering during spin-outs is garnering added attention from SPEED announcers.
“That team has really come around,” Michael Waltrip said during qualifying for the Homestead-Miami race. “I love what I’m seeing here."
The truck series' 2009 Nielsen rating is up one percent from last year’s .80 rating and 35 percent from the .60 averaged in 2003 during its first year on the network, according to SPEED.
Labels: Mario Gosselin, Michael Waltrip, Nielsen ratings, SPEED, Tully Ryan
